Nice one Superdrug
This is my new favourite package. It's Extra Gentle Melon After Swim from Superdrug. It comes from a kids haircare range which all have these great scratch-and-sniff monsters on the label. They also have a bit of fun with the instructions - "Oh-no! You've been swimming and you pong like a pool!". It stands out a mile from everything else on the shelves, even the kids' stuff which is supposed to be fun and eye-catching. I can't find out who designed them (reminds me a bit of Tim Biskup or Pete Fowler but that's not very likely) but well done whoever it was, and well done Superdrug. It made me buy something I didn't need, so job done.