It's a car cake. Cakey car
Since getting Sky+ I usually fast forward through the adverts, but I had to rewind this one. A team of crack home economists build a new Skoda Fabia out of cake. It's fantastic. Admirable in the amount of planning and effort that it involved (the 'Baking of...' documentary shows it took a lot of work) but also for the sheer idiot glee of the concept. It illustrates Sacrum's concept of Brand Warmness. It doesn't tell you much about the car but it makes Skoda seem like nice people. This seems like a positive step for companies and consumers alike.