Look at this little gem from the Moffat Toffee Shop. I don't even like coffee fudge, but had to buy it anyway because the packaging is so nice. Loving that houndstooth look. They have a lot of merchandise with this branding on it, including rather fine mugs.

Yes Museum

More London photos (almost done), this time from the The Museum of Brands and Packaging, Robert Opie's wonderful collection of familiar household items through the years. It's inconveniently situated in Notting Hill but as we'd had a long morning traipsing round big museums that were too busy to see anything in, it was nice to be in a wee museum where you could see everything. It's a jolly wee place, crammed full of stuff. There's no real commentary apart from the objects themselves, themed into date, subject or product order at various stages. I took about a million photos as there was something good in pretty much every case. Full selection here.

It's funny how the merest glimpse of a product can take you back decades. For me it was the sight of Mackintosh's Toffee Cup which I used to love. Seeing it through the glass I was instantly transported back to childhood, going to the paper shop to buy one, unwrapping the thin foil and biting into it. The toffee was really light and thin and would make giant toffee deathslides when you took a bite. It was more delicate than a Cadbury's Caramel so I used to kid myself that I was quite refined eating one, probably with a can of Top Deck to wash it down. Similarly the sight of Mackintosh's Week-End evoked a rollercoaster of emotion. The joy that someone had brought your mum chocolates, and the disappointment of them turning out to be Week-Ends. They were a strange assortment with too many non-chocolates - weird nougaty things and dodgy toffees. It's like they were booby-trapped.

Peek Freans pom-poms

Anyway, there's some really wonderful stuff in there, just ripe for ripping off.


Well worth a visit.

Marks and Spencer's ads

Spotted recently in Marks and Spencer's cafe, these lovely displays made from fragments of their old packaging. Obviously this one was best because it's mostly biscuits and buttons.


It's getting to the end of the year and I'm concerned that there hasn't been enough classic packaging around. So here's one of my faves. "Great Scot" flour in two lovely varieties. I like everything about it - very simple with such lovely touches in the big chunky typography and that weird quasi-tartan bit. Arbitrary Scottishness, which I'm always fond of. Just generally lovely. Hopefully this will be the first of many in 2008.

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